HECTOR VIETNAM
Social Media Design | 2023
Social Media Design | 2023
Hector Vietnam specializing in cordyceps militaris supplement products, aimed to boost brand awareness and engagement on social media platforms. The goal was to create visually appealing designs that would educate and entice their target audience about the benefits of cordyceps militaris and drive interest in Hector's products.
My design approach focused on conveying key product information through concise yet impactful visuals. I incorporated the brand's color palette cohesively, ensuring a recognizable and memorable aesthetic. There are 5 main products in total, each would carry their own specific colors and target audience, for that customized graphics and layouts were tailored to suit the preferences of each product, optimizing the visual impact but still maintain a theme and energy of the company.
The educational nature of the designs has also helped to position Hector as a trusted authority in the field of cordyceps militaris supplements, leading to higher levels of brand credibility and customer trust. Furthermore, the designs have contributed to a boost in website traffic and sales inquiries, indicating a tangible impact on Hector's business growth.
Effective collaborating with Hector's marketing team has ensured that Hector's designs remained aligned with their brand identity and achieve their goals. This involved brainstorming ideas for social media posts, creating content calendars, and providing input on design trends and best practices.
